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Marvel studios phenomenon, Mckenny, Mike Flanagan, Martin Livingstone, Andrew


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Автор: Mckenny, Mike Flanagan, Martin Livingstone, Andrew
Название:  Marvel studios phenomenon
ISBN: 9781501338533
Издательство: Bloomsbury Academic
Классификация:


ISBN-10: 1501338536
Обложка/Формат: Paperback
Страницы: 288
Вес: 0.42 кг.
Дата издания: 28.12.2017
Серия: Arts
Язык: English
Иллюстрации: 20 bw illus
Размер: 153 x 229 x 19
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Film, TV & radio,Media, information & communication industries,Cartoons & comic strips, BUSINESS & ECONOMICS / Industries / Media & Communications,COMICS & GRAPHIC NOVELS / Media Tie-In,PERFORMING ARTS / Film & Video / Direction & Production
Подзаголовок: Inside a transmedia universe
Рейтинг:
Поставляется из: Англии
Описание: Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvels shared media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studios identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvels complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.



The Marvel Studios Phenomenon: Inside a Transmedia Universe

Автор: Martin Flanagan, Andrew Livingstone, Mike McKenny
Название: The Marvel Studios Phenomenon: Inside a Transmedia Universe
ISBN: 1501311891 ISBN-13(EAN): 9781501311895
Издательство: Bloomsbury Academic
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Цена: 22176.00 р.
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Описание:

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.


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