Database marketing, Blattberg, Robert C. Kim, Byung-do Neslin, Scott A

Название: Market Leader 3rd Ed Marketing
ISBN: 1408220075 ISBN-13(EAN): 9781408220078
Издательство: Pearson Education
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Цена: от 819.00 р. 3570.00 -30%
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Описание: The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

Автор: Kotler Philip
Название: Marketing 4.0: From Products to Customers to the Human Spirit
ISBN: 1119341205 ISBN-13(EAN): 9781119341208
Издательство: Wiley
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Цена: 3326.00 р.
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Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

Название: HBR`s 10 Must Reads on Strategic Marketing
ISBN: 1422189880 ISBN-13(EAN): 9781422189887
Издательство: Perseus
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Цена: 2243.00 р.
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Описание: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Автор: Nick Wilde & Philip R. Holden
Название: Marketing and PR
ISBN: 0713675462 ISBN-13(EAN): 9780713675467
Издательство: A & C Black
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Цена: 1335.00 р.
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Описание: Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won`t benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.

Автор: H?ttenrauch
Название: Targeting Using Augmented Data in Database Marketing
ISBN: 3658145765 ISBN-13(EAN): 9783658145767
Издательство: Springer
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Цена: 10448.00 р.
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Описание: This study delivers insights on which external sources – e.g. website click behavior, surveys, or social media data – can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.

Автор: Shaw, Stephen
Название: Airline marketing and management
ISBN: 1409401499 ISBN-13(EAN): 9781409401490
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today`s airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

Автор: Weitz B & Wensley R
Название: Handbook of Marketing
ISBN: 1412921201 ISBN-13(EAN): 9781412921206
Издательство: Sage Publications
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Цена: 6336.00 р.
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Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
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Цена: 6583.00 р.
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Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 7920.00 р.
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Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
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Цена: 5938.00 р.
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Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.